The first-impression test
When a new visitor lands on the page, they should know what you do, where you are, and how to order within about five seconds. Here's where the current layout helps and where it gets in the way.
Your branding is warm and likeable — the goal is to make it work harder above the fold.
No clear headline above the fold
The top of the home page shows a logo but no single sentence that says "We make custom cakes & sweets in Southern Maryland." First-time visitors have to scroll and piece it together. A strong hero headline + sub-line + button is the highest-converting real estate on any site.
The Cakery and the Sugar Show compete for attention
The home page leads heavily with the SoMd Sugar Show and upcoming events. It's a lovely community initiative, but a visitor who came to buy a birthday cake can be left unsure whether you even sell cakes directly. Two strong messages are fighting for the same space.
Ordering path isn't obvious
The order form is reachable through the menu labeled "Menu & Order Form," but there's no prominent, repeated "Order Now" button guiding people there. Every section that builds desire should be followed by an easy next step.
Photography & brand feel are working
The site is image-rich with appealing product and vendor photos, a cohesive soft palette, and a friendly tone. The raw ingredients of a strong bakery brand are already here — they just need tighter structure and hierarchy around them.